The year 2020 might not have started on a strong note but, every cloud has a silver lining.
Even in the toughest of situations, digital marketing is thriving given that we are more dependent online now than ever. At PAS Digital Academy we strive to provide the best and latest that is going on in the world of digital marketing namely SEO so that you stay ahead of the industry with best practices and knowledge of the latest trends up your sleeve.
With that note let’s take a look at the top SEO trends of 2020:
User and BERT Focused Optimization
Last year, Google’s new BERT algorithm made quiet a noise. Thus, the SEO professional wants to learn it and optimize BERT in their strategies. However, this year, the game has gone a notch higher with user-focused optimization as well. This has also made some changes in the technical delivery of the content.
This means that content must align with the user intent rather than just what user might search. This means that queries related to keyword research will be less relevant. 2020 is the year of smart SEO that will talk to the customers to learn what they really want from the search.
Optimized And High Quality Content
One thing that will continue to be the life support of SEO: content.
Content has influence over SEO in every possible way. Thus, to succeed and make the most of SEO in 2020, content need to be both valuable and relevant. Though Google’s ranking system is not perfect yet, but the day is coming where the best content will win.
Technical SEO and UX
One of the biggest trends that every SEO professional need to focus on this year: User Experience.
The user experience is accountable for the overall experience of the user starting from first interaction in the SERPs to the landing page experience and also experience of the users who have left the site (like, drip campaigns, remarketing, personalization for old or returning customers). A smart SEO professional will think of ways to give the best user experience to the users and the value they can add during their visit.
Mobile SEO Will Be A Thing
Mobile SEO will be more than important this year. Go back to the SEO trends of 2017 and fix the mobile site experience.
In other words, make the site mobile compatible first and then design it for the desktop. This way the mobile site will not have to be optimized for speed after launch. Your website needs to be mobile friendly and mobile optimized and if it is not then you have to take action immediately.
These are just a few of the trends that you will come to learn along with the basics of SEO at PAS Digital Academy. To enroll in the free course, visit the website, https://pasdigiacademy.com/